Fresh. Flavor. Forward.
Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life. In this city, the beat flows, together we’re dancing to the rhythm. Forward. Now, it's your turn to grab hold of that energy, where you'll remember not just the meals or the celebrations or the uncommon coast. What you'll remember is how we made you feel. Come experience Milwaukee–where fresh meets fearless every day.
Enter to win one of two prize packages to the Harley-Davidson Homecoming Festival, July 25-28, for you and a friend!
Fest Then Rest
The City of Festivals invites you to party with us for less this year! Uncover the magic of Milwaukee’s 100+ festivals, and level up your travel experience with exclusive hotel deals and overnight stays designed to help you have the fest…
Art 64
Experience art outdoors June 7 & 8 at Discover Wauwatosa's ART 64, a free two-day bracket-style live performance painting tournament in the Village of Wauwatosa.
Bravo’s “Top Chef” serves up new flavors this season when host Kristen Kish joins head judge Tom Colicchio and perennial judge Gail Simmons at the judges’ table as they head to the Midwest to call…
Good Things Brewing Season 2
After an Emmy-nominated first season, Good Things Brewing is back for a second season. Watch as a new group of influential Milwaukeeans take us on adventures through The Good Land with host, David Caruso.
Milwaukee Chamber Theatre Season 50 Announced
There’s always something new to see in Milwaukee’s most entertaining district! Throughout the Milwaukee Theater District, you can catch everything from incendiary…
Milwaukee Memorial Day 2024
The warmer weather, a three-day weekend, and just like that, the summer state of mind has arrived. That’s right, Memorial Day is the perfect weekend to spend some time…
Meet Baird Center's New Art Collection
When you think of art, a convention center may not be top of mind. You might think of the city’s art museums or galleries peppered throughout the area, and you…
Find Your Perfect Park Day in Milwaukee
With an endless variety of amenities and views, the world-class Milwaukee County Parks system promises wide-open green spaces for much-deserved R&R — no matter what…
Mother's Day in Milwaukee 2024
Mother’s Day is less than a week away! Whether you’ve had the day marked in your calendar for months, and you’re looking for the perfect finishing touch to…
New in MKE: Sportsbook Potawatomi Casino | Hotel
The Midwest’s largest retail sports betting venue is now open, and it’s right here in Milwaukee! Potawatomi Casino | Hotel’s latest 6,500 sq. ft. two-story…
2024 Milwaukee Admirals Playoffs
Postseason hockey is back in Milwaukee! After a heartbreaking 2023 season finale in the Western Conference Finals, the Milwaukee Admirals are back this season, looking like a…
NFL Draft 2025: Milwaukee to Green Bay in a Day
The pick is in. With the first pick…in the 2025 NFL Draft…You select…Milwaukee, Wisconsin! That’s right, the torch has been passed, and Green Bay is…
Summer Festival Guide 2024
Fest Year Ever Your Guide to a Summer in the City of Festivals With close to 200 festivals year-round, Milwaukee is known around the country as the City of Festivals. From the…
Milwaukee Bucks 2024 Playoffs - Round 1
The Bucks are back, and the Deer are ready to make their run at the franchise’s third NBA championship all-time as the third seed in the Eastern Conference. Led by…
Visit Milwaukee's Refreshed Brand Colors
Welcome to the new era of Visit Milwaukee. Welcome to a new look and feel that can be described in just three words: Fresh, flavor, forward. This is a brand for the city, by the…
414 Day in Milwaukee 2024
In Milwaukee, it’s all 4 1 and 1 4 all on 414 Day. A day mirroring the city’s area code (414), on April 14 every year, Milwaukee swells to a fever pitch in a grand…
MAIFEST: GLUTEN-FREE FESTIVAL
- May 19, 2024
- Lakefront Brewery, Inc.
Festa Italiana
- May 31, 2024 - June 2, 2024
Pridefest
- June 6, 2024 - June 8, 2024
- Milwaukee World Festival, Inc.
Milwaukee Pride Parade
- June 9, 2024
Brew City Classics
Click a bottle to start your experience
Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.
MKE Passes
With discounts on food, attractions, beer and more, you're sure to find your favorite spot or discover something brand new. Explore the best deals the Cream City has to offer!
Potawatomi Casino | Hotel
Located minutes from downtown Milwaukee, Potawatomi Casino | Hotel offers high-stakes bingo, nearly eight types of table games, more than 3,000 slot machines, and a 500-room luxury hotel.
#VISITMKE
Milwaukee is excited to welcome the Republican National Convention to our world-class city in 2024.
The MKE 2024 Host Committee is working to find volunteers that will help showcase Milwaukee and the region to the 50,000 visitors between July 14-19.